Customers First—We serve both buyers and vendors by delivering clear, valuable, and unbiased information.

Purposeful Innovation—We evolve with intention—building tools and experiences that truly help our users succeed.

Continuous Learning—We empower our community with knowledge that drives better decisions and deeper understanding.

Inclusive Thinking—We value diverse perspectives and foster a culture where every voice matters.

Trust & Transparency—Integrity is non-negotiable. We operate openly and honestly in all interactions.

Connection & Community—We create spaces for meaningful dialogue, discovery, and partnerships.

Excellence & Accountability—We hold ourselves to high standards, measure our impact, and own our results.

Tofu is a bootstrap-funded company and is 100% employee-owned and operated. This allows us to manage the company independently without needing to answer to external investors. Moreover, it gives us the freedom to make decisions and set the company’s direction. Tofu operates with extreme financial discipline, a lean mindset, and a focus on a sustainable business model that promotes efficiency, customer delight, accelerated growth, and profitability.

We are a company that values people over transactions. Our mission is to create a space where both vendors and technology professionals can come together, on their own terms, for a mutually beneficial experience.

Traditional sales and marketing is broken despite a shared interest for buyers and vendors to connect. In an increasingly dynamic marketplace, a business that reengineers the traditional sales and marketing paradigm to center on the buyer’s experience, privacy, and trust will outperform conventional practices. By aligning vendor success with buyer satisfaction through intelligent matchmaking, gamification incentives, collective intelligence, and streamlined flow, the marketplace not only maximizes value for buyers but also drives new levels of insights and growth for vendors.

At Tofu, we are committed to conducting business with integrity, transparency, and in full compliance with all applicable laws and regulations. As a trusted marketplace that connects technology buyers and vendors, we recognize our responsibility to uphold the highest standards of ethical conduct and data protection. We maintain strict compliance practices across all areas of our operations, including:

Data Privacy & Security—We adhere to global data protection laws (such as GDPR, CCPA, and other relevant regulations), ensuring the privacy and security of all user and partner information on our platform.

Ethical Marketing & Sales Practices—We promote honest, transparent, and fair marketing practices, both in our own operations and among participants in our marketplace.

Fair Competition & Anti-Corruption—We comply with antitrust laws and anti-bribery regulations, and do not tolerate any form of corruption, collusion, or unfair competitive behavior.