Buyers – Tofu

Tofu User Flow

Build by technology buyers for technology buyers, evaluators, and influencers. We know your pain with sales and marketing and have solved the core problems.

Step 1

Register

Super fast signup; <1 minute. Validate your contact information, set your product and privacy preferences.

Step 2

Ad Flow

Review your personally curated list of products generated from your selected preferences. Choose any you are interested in meeting with to learn more.

Step 3

Respond

Vendor accepts the invite and a meeting date/time is scheduled. Optionally, the vendor may have questions prior to meeting; you get compensated for answering.

Step 4

Webinar

Through our built in full-featured web meeting capabilities, join the vendors webinar at the designated date/time.

Step 5

Feedback

After the meeting privately answer 5 simple questions (star ratings) regarding the meeting to help the vendor make potential improvements.

Step 6

Rewards

Beyond the direct platform benefits, receive payment for your time, receive CPEs/PDUs/etc. for your certification maintenance, and/or donate to your favorite cause.

Next-Gen Sales & Marketing

Tofu the "Buyers Matchmaking" App

Sales is a realtionship business, as seen in industry langauge e.g. "creating better connections", "jumping to the 3rd date immediately", etc. Unfortunately, sales teams are incentivised to make every relationship "work" and this creates a toxic experience for buyers, evaluators, recommendors, and influencers.

Tofu leverages concepts used in modern personal realtionship develoment apps and enhansing them to serve the B2B product marketplace. Our buyer centric approach ensures an anonymous, fast, and hastle free approach to the product research, discovery, and procurement process, while also providing other value added benefits to our users, their leadership, and the company. Tofu allows users to explore the marketplace of providers without the unwanted and endless solicitations and followups from vendors.

Everything you want and nothing you don't!

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Simplified product discovery and research
Anonymity and privacy controls
Buyer centric approach; quick and easy all-in-one solution
Candid vendor feedback without the "unconfortable conversations"
Get rewarded for things you are already doing today for free
More thorough and unbiased solution provider evaluation
Provides new and cost reducing employee benefit option

Sales Spam (email, phone, text, etc.)
Answering large volumes of redundant questions from sales and marketing teams
Persistent sales follow-up calls
Product search misalignments
Stress or uncomfortable interactions
Cheap schwag cluttering the office
Stuff

Employee Benefit Program

Tofu as a perk and in lieu of conference attendance

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Frequently asked questions

If you can't find the answer to your question here, please don't hesitate to contact us for further assistance.

Customer Support

How long are meetings?

Meeting are a minimum of 30 minutes in duration but can continue as long as needed beyond this minimum.

How much can I make?

There are two factors that determine how much you earn. The first factor is the size/prominence of your company; the second is your role/title within the company. Minimum earnings starts at $75 per meeting and climb significantly from there.

Does money earned count as income?

Yes, we will issue all active users an IRS Form 1099-MISC each year for any income earned through our platform. If a user choosees to make donations through the platform, we will provide donation receipts for tax reporting.

For FedRAMP employees we (Tofu) will make the donations in your stead to ensure all compliance requirements.

Will my employer have issues with me doing this?

Many employment agreements allow for side jobs (aka moonlighting) and limit prohibitions to cases where there could be a conflict of interest, impacts to your performance, and/or misuse of company resources/assets. Additionally, most employers want, if not require, employees to stay up to date on the latest product offerings on the market. Using the Tofu app simply allows you gain additional benefits from activities you are performing already and remove all the things you hate about vendor interactions.

Note: Recent federal court rulings have further clarified and strengthened employees rights to moonlighting click here to learn more

Why is it called Tofu?

It is a short form of Top of the Funnel, a sales term and metaphor for the customer purchase journey represented by a funnel with target populations getting smaller as they go through the stages. You can simplify any sales and marketing funnel into three stages:

Top of the funnel (TOFU): People become aware of the problem you can solve.

Middle of the funnel (MOFU): Prospects want a solution and consider their options.

Bottom of the funnel (BOFU): prospects decide on a solution and become customers.

TOFU is the most complicated, inefficient, and costly stage of the sales and marketing process. Our (Tofu LLC's) reason for being is to solve these challenges and make the process a better experience for buyers, while also satisfying vendors need to effectively promote their products and close new deals.

Is there a cost to use the app?

For buyers, evaluators, influencers, etc. the service is 100% free; only product vendors pay for platform services.

Buyer-centric sales and marketing...

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