Tofu LLC
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Introducing

THE FUTURE OF B2B PRODUCT DISCOVERY:

Tofu is the modern marketplace redefining how B2B technology buyers and vendors connect. Purpose-built for speed, trust, and transparency, Tofu empowers buyers to explore and evaluate solutions on their terms — while giving vendors access to high-intent leads backed by real engagement data.
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Mike Mings
CEO / Founder
Jeffrey Phillips
CTO / Co-Founder
David Roth
That Guy

Why Tofu?

ToFu is where tech discovery meets mutual interest. Business buyers get a clutter-free space to explore cutting-edge payment risk and cyber security solutions- no pressure, just possibilities. Vendors get real signals from real prospects, with less chasing and more closing. It’s connection, reimagined for the B2B world.

Buyer-driven experience removes friction from the sales cycle

Intelligent matchmaking ensures relevant connections
 

Built-in incentives drive ongoing platform engagement
 

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How it works...

Tofu flips the script on traditional B2B sales. Instead of cold calls and cluttered inboxes, we create a space where buyers explore freely — and vendors engage only when it matters. It’s discovery done right, for both sides.

Explore with Purpose

Business buyers browse curated, verified solutions in payment risk and cybersecurity [insert categories] — with no pressure and no distractions. 

Engagement = Intent

Every click, view, and save signals real interest. Tofu captures that intent and turns it into actionable insight. 

Vendors Stay Ahead

Vendors get smart alerts and high-quality leads without lifting a finger. Or let Tofu’s AI SDR start the conversation for you. 

Connect When It Counts

Buyers reach out when ready. Vendors respond with confidence. Sales cycles shrink, trust builds, and everyone wins.

For Buyers

Accusam magna magna eos

Tired of sales pitches before you’re even ready to talk? Tofu lets you explore trusted tech solutions-anonymously, on your terms, and with zero pressure.
See How it Works

For Vendors

Accusam magna magna eos

What if your next customer came to you- already interested and ready to talk? Tofu connects you with high-intent buyers, real insights, and no noise.
Discover the Advantage

Frequently asked questions

Meeting are a minimum of 30 minutes in duration but can continue as long as needed beyond this minimum.

There are two factors that determine how much you earn. The first factor is the size/prominence of your company; the second is your role/title within the company. Minimum earnings starts at $75 per meeting and climb significantly from there.

Yes, we will issue all active users an IRS Form 1099-MISC each year for any income earned through our platform. If a user choosees to make donations through the platform, we will provide donation receipts for tax reporting. For FedRAMP employees we (Tofu) will make the donations in your stead to ensure all compliance requirements.

Many employment agreements allow for side jobs (aka moonlighting) and limit prohibitions to cases where there could be a conflict of interest, impacts to your performance, and/or misuse of company resources/assets. Additionally, most employers want, if not require, employees to stay up to date on the latest product offerings on the market. Using the Tofu app simply allows you gain additional benefits from activities you are performing already and remove all the things you hate about vendor interactions. Note: Recent federal court rulings have further clarified and strengthened employees rights to moonlighting click here to learn more

It is a short form of Top of the Funnel, a sales term and metaphor for the customer purchase journey represented by a funnel with target populations getting smaller as they go through the stages. You can simplify any sales and marketing funnel into three stages: Top of the funnel (TOFU): People become aware of the problem you can solve. Middle of the funnel (MOFU): Prospects want a solution and consider their options. Bottom of the funnel (BOFU): prospects decide on a solution and become customers. TOFU is the most complicated, inefficient, and costly stage of the sales and marketing process. Our (Tofu LLC's) reason for being is to solve these challenges and make the process a better experience for buyers, while also satisfying vendors need to effectively promote their products and close new deals.

For buyers, evaluators, influencers, etc. the service is 100% free; only product vendors pay for platform services.

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